Started in 2014, Truck Shop is as a pop-up shop on wheels located on Warren Street in Hudson, NY. Truck Shop sells handmade and vintage items, including Ruth Beattie Jewelry and SpeakTees T-shirts and onesies. I designed the exterior look of the truck first with the leaves and the Truck Shop typography; this lead to business card and two logo designs: TRUCK SHOP type alone, and TRUCK SHOP inside the truck drawing.
Promotional and marketing items include: coffee mugs, t-shirts, canvas bags and stickers. The truck itself is an 1987 Chevy Step Van. I painted the truck an nice bright blue and created stencils for the leaf pattern and the Truck Shop logo. This was a first for me to tackle something so big—painting a vehicle, but it came out great, and people really love it.